![]() Yes, it’s time to get our hands a bit dirty by doing some setting up. Having looked at the working principle of the tool, let’s answer the big question: how to install Meta Pixel on a Shopify store. How to add Meta Pixel to Shopify: Step-by-step instruction Form Field Names: email, address, quantity, etc., for when a purchase is being made.Optional Values: also, you can choose to track conversion value, page type, etc.Button Click Data: the buttons a visitor clicks, the labels of the buttons and the pages that a visitor opens by clicking the buttons.Pixel-specific Data: Pixel ID and the Facebook Cookie.HTTP Headers: IP addresses, web browser information, page location, document, referrer, and person using the website.To match your website visitors to Facebook/Instagram users, Pixel tracks: These custom audiences are based on the data about the people that visited your store and helps you target new potential customers.Īdwisely isn’t just a blog-we’re a team of experts who can run efficient ads for your online store Level up your ads How does the Meta Pixel work?Īs we’ve mentioned above, Meta Pixel is a snippet of code that is loaded - or fired - every time a person views the content on your landing page or website. ![]() With this tool, you can also create Lookalike audiences. In other words, you need to run Retargeting campaigns, which is only possible with Meta Pixel - that is why some people call it Facebook Retargeting Pixel. It’s imperative that you keep reminding such people about your store and the items they have liked. They are just too precious: they already know about your business, are interested in what you sell, and even might have picked a product to buy from you. As we at Adwisely keep insisting, you should never lose a website visitor. Second, you can keep in touch with online store visitors. To have this information, you need a “Shopify pixel” - Meta Pixel on your Shopify store. It will help you understand if you should keep running this ad, adjust it or maybe change the targeted audience. What would make much more sense is prioritizing Purchase and Add to cart as your main tracking, and viewing how many sales this ad campaign has driven. What’s next? It would be naïve to simply hope for some conversions to happen. ![]() Also, these insights allow you to view your ad performance, know how effectively the ad budget is being spent, and find what needs adjusting in the ads settings.įor example, you have created a perfect Conversion ad campaign with some considerable ad budgets. Once your store is connected to Facebook, you can kill two birds with one Pixel:įirst, with Pixel you can run ads based on detailed insights. Now that we have Meta Pixel explained, let’s take a look at why you need it on your Shopify store. Why is it important to add Meta Pixel to a Shopify store?
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